Improve Your Online Marketing Conversion Rate
To be successful in business, you need a solid game plan. Love it or hate it, you need to embrace Online Marketing as a major component in your business marketing strategy. Online, your business is just as big as any major player. If you drive traffic and offer compelling value, you WILL win the game. We see small businesses outperform larger, more powerful companies with greater resources, all the time. The businesses that execute their game plan the best and makes the fewest mistakes, comes out on top. In today’s market all businesses need to network market, develop and strengthen their online presence, and offer value-added products and service.
Here are some rock solid tips to help improve your online marketing conversion rates:
1. Have a Plan
You need to have a plan before you start a business. A well organized business plan provides a roadmap to achieving your goals. Having a well thought out business plan will give you clear vision of your goals and objectives. Keep in mind that the business plan is just the beginning. Your plan will need to be revisited and adjusted as you go. Your goals and objectives for the business might change, and so will your plan to achieve them. Your business plan is a guide to achieving your goals.
2. Posture Yourself
You need to develop a unique selling proposition. One that postures you and your product or service as a must have. You need to separate yourself from the crowd. By posturing yourself and defining your unique selling proposition, you increase your perceived value, expertise, and credibility. This is what give you an advantage over your competition.
3. Make it Obvious
Have you ever seen a sign, a company name, or got to a website and you had no idea what it was about? That can get frustrating pretty quickly. Don’t let your visitors wonder. They shouldn’t get to your site (regardless of how they got there, or on what page they entered) and it not be clear what it’s all about. Make it clear, right from the beginning. Use consistent headlines or banner across your site. Choose relevant keywords to drive purposeful traffic. Quality is more important than quantity. Remember: a satisfied customer tells 3 friends… an unhappy customer tells 10.
4. Keep it Organized and Provide a Site Search
You have mere seconds to engage visitors when they reach your site. It is critical that your visitors can find what they’re looking for quickly and easily. Keep your site content organized and provide a simple menu structure to help your visitors navigate your site. In addition, provide a site search so your user can quickly find related information. When visitors are able to quickly and easily find the information they’re seeking, they’ll remain on your site longer. The longer visitors stay on your site, the greater your chances of converting them into customers.
5. Treat Your Subscriber List as Business Asset
On average, it takes seven contacts with a visitor to your website to convert them into a customer. That means it takes seven visits to establish a relationship of trust and value. Visitors that have subscribed to your site are interested in what you have to say. These folks have consciously decided to provide their information and allow you to reach out to them. This gives you the ability to have contact with these people over and over again. Eventually, they will develop enough trust in you to purchase your products and services. If you treat them right, they’ll likely keep purchasing from you. More importantly, they’ll tell others about you. DO NOT constantly bombard your subscribers with offers, or waste their time. With one click they will quickly unsubscribe and you’ll never see them again. Make sure the information you send them has value and is useful. Eventually, you’ll be rewarded.
6. Maximize Your Network and Your Online Marketing Efforts
Many times folks hope for the homerun when marketing their business. It’s often necessary to make multiple adjustments to your methods to maximize your marketing efforts. You have to be disciplined and patient. You have to give your marketing methods a chance to work. While you be tempted to test many marketing avenues, don’t spread yourself too thin. Run a solid campaign and then build on it. Whether you start with Facebook, Twitter, LinkedIn, online classifieds such as CragsList or Backpage, etc.; you need to utilize proven marketing methods for each platform; give then a chance to take hold; and then assess and build on those results. Dominate social media marketing and build your online empire.
7. Stand Behind Your Product
New visitors don’t know you, your product, or your service. Even if they were referred to you, they will still have reservations. Putting visitor’s minds at ease with testimonials and reviews about your products and services is one of the most effective steps you can take. Consumers are highly influenced by third party opinions. Think about it. How many times have you turned to a third party for their review of a product or service you were researching? In addition to testimonials, offer a guarantee. Offering a strong guarantee has the potential to dramatically increase sales. Typical guarantee periods range from 30 to 90 days. If you have true faith in your product, go longer. Statistically, less than 2% of your customers will ask for a refund. In my business, I offer a 5 year guarantee on the value of my products when purchased through my autoship program. My product does not go bad, and historically increases in value over time.